What We Build About Contact Call 587-937-6948
Edmonton, Alberta
Haruun Ali, founder of AltaPro AI, Edmonton
Haruun Ali Founder, AltaPro AI & Unconventional Group

Hi, I'm Haruun.
We build the software
Alberta & BC businesses run on.

Most of it started because someone had a problem nobody else wanted to touch. A landscaping company burning four hours writing a single quote. A contractor running the whole back office out of five different tools. So we built the thing that fixed it — then built it again for the next one. That's AltaPro AI now: custom software for businesses with crews, jobs and paperwork that have outgrown the spreadsheets holding them together.

Call or text 587-937-6948 See what we've shipped

The Receipts

The stuff we've
actually shipped.

Every one of these started as somebody's worst week. None of it is off the shelf.

4 hrs → 20 min

An Edmonton landscaping company

Estimating platform · Landscaping

Four hours to write one quote, down to twenty minutes — and any staff member can produce an accurate one on their first day, because the price comes off their own rate card instead of somebody's gut feel.

5 tools → 1

An Alberta general contractor

Operations software · General contracting

The whole back office was running out of five separate tools. It's one system now — quotes, jobs, crews, invoices and follow-up, syncing to their books. Our team built it, and we still run it.

2–3 hrs → mins

A demolition contractor

Bid intelligence · Demolition & site clearing

Two to three hours on every bid submission, down to minutes. The system watches every Alberta procurement portal and scores each opportunity before anyone on the team sees it.

Figures as reported by the businesses running the systems.

Read the full case studies →

Say Hello

Meet me in
sixty seconds.

A website only says so much. Here's me, talking about what our team does and why — so you know exactly who picks up when you call.

Follow along on Instagram →

What We Build

Five places to look,
or one record.

Most operations we walk into track the same job in five places — a spreadsheet, a scheduler, email and texts, a shared drive, and the accounting package. Four things below collapse that into one system, built against how you already work. Your accounting stays where it is; it gets integrated, not replaced.

01

Operational software

Jobs and work orders, customer records, approvals in writing, documents attached where they belong — and a management view that answers where work stands without anyone making a phone call.

  • Jobs & work orders
  • Customers & history
  • Approvals, in writing
  • Live view, not a monthly reconstruction
02

Quoting & document workflows

Structured estimating, proposals, pricing inputs and review — built on your own rate card, so quotes go out consistently and any price you quoted stays recoverable a year later.

  • Built on your rate card
  • Consistent across every estimator
  • Proposals & document generation
  • Every price stays traceable
03

Systems integration

Accounting, CRM and field systems connected with handoffs that hold. A record entered once is correct everywhere — and when a sync breaks, it raises its hand instead of going quiet.

  • Your accounting package kept
  • Entered once, correct everywhere
  • Field & CRM systems connected
  • Broken syncs surface themselves
04

Applied AI & automation

Extraction, drafting, knowledge retrieval and bounded actions — inside working software, not bolted onto a website. Wherever being wrong costs money, a person stays accountable for the answer.

  • Document extraction & drafting
  • Knowledge retrieval on your data
  • Bounded, reviewable actions
  • A person accountable where it counts

Where we work

  • Construction & trades
  • Field & service operations
  • Energy & industrial services
  • Manufacturing

The deepest production work is in construction, trades and field service, and in industrial-services bidding. Where we're a bad fit: pre-revenue ideas, a project looking for somewhere to put AI, or a workflow an off-the-shelf tool already handles well.

The longer version →

The AltaPro AI School · Free

Don't just buy AI.
Learn to run it.

Our team builds AI systems for businesses every week, and the School is where we teach what that taught us. No paywall — it's free, and a lot of clients start here before they ever hire us.

Start free →

Client Reviews

In their
own words.

★★★★★

We were scaling and needed real systems behind it. AltaPro AI built us our own platform from scratch — jobs, crews, clients, map view, syncs to our books. Didn't have to explain how the trades work, they already knew it. Built fast, changes handled same way. Does exactly what we needed.

Kilt ContractingOperations software · Google review
★★★★★

Helpful, Professional & Provide Great Service.

Zebra LandscapingEstimating platform · Google review
★★★★★

We recently had our website built by Haruun and the entire experience was exceptional from start to finish. He was professional, creative, and highly responsive to our needs. Highly recommend!

Matt NicklassonMatt Nicklasson Construction · Unconventional Group
★★★★★

We hired Unconventional Group to build our website and they did an excellent job. They were responsive, detail-oriented, and very easy to work with. The final product turned out great.

Dini ArkangeloZebra Demolition · Unconventional Group
★★★★★

Loved how easy the team at Unconventional Media made the entire process! Communication was always clear and they made a fantastic site for my business.

Dana SchickDS Drywall Services · Unconventional Group

Businesses we've built for

25/7 Construction SA Renovations Cena Catering Damn Good Electric Foster's Moving BKM Homes Zebra Demolition Canes Contracting Compass Place Alberta Trusted Movers SpeedLink Telecom da Cecot Food Mesh Moving KA Bright Clean Co Diamond Granite Call Paul Contracting Metropolitan Rockabilly

As featured in

Black Business Magazine · September 2026 Building for 2030: Haruun Ali's Vision for Black Entrepreneurs and AI Read the feature →

How this happened

I started by building websites between classes.

Unconventional Media started at the University of Alberta — websites and marketing for local businesses, built between lectures. One client became two, two became ten, and by 2024 there were more people waiting than I could serve part-time. I left to run it properly, and it became Unconventional Group.

What changed everything was what clients kept asking for after the website went live. They didn't need more leads — they needed the quoting to stop taking four hours, and the back office to stop living in five apps. So I started building that instead. Most of my work is with software nowadays, through AltaPro AI.

It's not just me anymore — our team is behind every build. But there's one number to call, and it's mine.

The whole story →

FAQ

Questions, answered.

I run AltaPro AI, an Edmonton software development company that builds custom operational software for established businesses — jobs and work orders, customer records, approvals and documents in one system, plus quoting and document workflows, systems integration, and applied AI where it earns its place. I also run Unconventional Group, the marketing and growth arm that came first.

My software company in Edmonton — a registered trade name of Unconventional Group Inc. Our team designs, builds, deploys and then operates custom software for established operational businesses — one system holding jobs, customers, approvals, documents and quoting, integrated with the accounting and field tools you already keep rather than replacing them, and owned by you when it ships. It also runs the AltaPro AI School, free.

Established operations with a real process and real volume — construction and trades, field and service operations, energy and industrial services, manufacturing. Usually the point where spreadsheets and manual handoffs have started filling the gaps. Bad fit: pre-revenue ideas, a project looking for somewhere to put AI, or a workflow an off-the-shelf tool already handles well.

It depends on what you're replacing. The first conversation is free and ends with a scope, a number and a timeline on paper — yours to keep whether you hire us or not. Call or text 587-937-6948.

Edmonton, Alberta. We serve Alberta and British Columbia directly, and work with clients across Canada.

Call or text 587-937-6948, or use the form below. Tell us what's broken and we'll tell you whether software fixes it.

Get in touch

Tell me what's
broken.

The fastest way to reach me is the phone — I'm the one who answers it. If you'd rather write it down, the form works too and we reply within a business day.

587-937-6948

Or email haruun@unconventionalgroup.ca

Call Haruun Write instead