What I Do About Notes Book a Call →
Edmonton, Alberta · AltaPro AI · Software Studio

Hi, I'm Haruun.
I build the software
behind growing businesses.

AltaPro AI is my software studio — I build the AI systems and custom software that run growing businesses: the tool that quotes the job, the CRM that runs the back office, the automation that clears the busywork. And through Unconventional Group, our marketing arm, we bring in the leads to feed it. Not advice you file away. Software that works.

Book a Free Call → See What I Do
50+
Businesses served across Canada
2
Companies under one roof
2023
Building since — started as a side hustle
Haruun Ali — systems builder, Edmonton
Haruun Ali
Managing Partner, Unconventional Group & AltaPro AI

Say Hello

Meet me in
sixty seconds.

A website only says so much. Here's me, talking about what I do and why I do it — so you know exactly who picks up when you call.

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What I Do

One person to bring
the problem to.

You don't need four agencies fighting over budget. I bridge AI, marketing, sales, and web so your whole growth engine runs as one system.

01

AI & Automation via AltaPro AI

If your team is buried in repetitive manual work, you have an operations problem. Through AltaPro AI, I build the AI agents and systems that quote the job, run the back office, and take the repetitive work off your team.

  • Quoting & estimating engines
  • Back-office automation & CRMs
  • AI training — the AltaPro AI School
02

Marketing & Brand

If your ideal clients don't know you exist — or don't trust what they see — you have a visibility problem. Sharp positioning, campaigns that convert, a brand that commands attention.

  • Paid ads (Meta, Google, TikTok)
  • Brand positioning & messaging
  • Content, SEO & AI visibility
  • Funnel design & optimization
03

Sales Systems

Traffic means nothing if your pipeline leaks. I build the sales process, CRM setup, and outbound strategy that turns leads into paying clients — consistently.

  • Sales process design
  • CRM setup & management
  • Outbound strategy & sequencing
  • Pipeline audits & rebuilds
04

Web & Conversion

Your website should be working while you sleep. High-converting sites and landing pages around a brand that looks like it belongs at the top of your market.

  • High-converting websites
  • Landing pages, funnels & e-commerce
  • Brand identity & design
  • Copywriting that sells
Explore the full breakdown →

The Studio

A software studio,
with a marketing arm.

AltaPro AI is the software studio — where most of the work happens now. Unconventional Group is the marketing & growth arm that feeds it. Same team, same standard, and I don't outsource what we sell.

Software Studio · AI & Automation
AltaPro AI

Our software studio: quoting & estimating engines, field-sales tools, back-office automation, and custom CRMs, dashboards & software — plus the AltaPro AI School, where we teach what we build.

altaproai.ca →
The Marketing & Growth Arm
Unconventional Group

The marketing arm that fills the pipeline: websites, ad management, lead generation, funnels & CRO, AI visibility & e-commerce growth. 50+ businesses served across Canada, with a team behind the work.

unconventionalgroup.ca →

New · The AltaPro AI School

Don't just buy AI.
Learn to run it.

We build AI systems for businesses every day — and the AI School is where we teach what we've learned doing it. Practical, no-hype training on putting AI to work in a real business.

Visit the AI School →
  • Four tracks, 38 lessons — with Alta, a built-in AI coach that personalizes the path.
  • Learn by building — the same tools and workflows we deploy for clients.
  • For owners & teams — no computer science degree required.
  • Taught by practitioners — people who ship AI systems, not just talk about them.

Client Reviews

In their
own words.

★★★★★

We recently had our website built by Haruun and the entire experience was exceptional from start to finish. He was professional, creative, and highly responsive to our needs. Highly recommend!

Matt NicklassonMatt Nicklasson Construction
★★★★★

Over the past week with $70 in ad spend, they helped us book 5 additional jobs! I would highly recommend them for managing your ads.

John RwihanganaMesh Moving Services
★★★★★

Loved how easy the team made the entire process! Communication was always clear and they made a fantastic site for my business.

Dana SchickDS Drywall Services
★★★★★

We hired Unconventional Group to build our website and they did an excellent job. They were responsive, detail-oriented, and very easy to work with. The final product turned out great.

Dini ArkangeloZebra Demolition

Trusted By Businesses Across Alberta

25/7 Construction SA Renovations Cena Catering Damn Good Electric Foster's Moving BKM Homes Zebra Demolition Canes Contracting Compass Place Alberta Trusted Movers SpeedLink Telecom da Cecot Food

Most people sell you advice and leave. I take the problem on, build the system that fixes it, and stay until it runs on its own.

— Haruun Ali

Straight Answers

Questions, answered.

I build software. I run AltaPro AI, a software studio in Edmonton that builds the AI systems and custom software behind growing businesses — quoting engines, custom CRMs & dashboards, and back-office automation. I also run Unconventional Group, the marketing & growth arm (websites, ads, lead gen, funnels, AI visibility, and e-commerce). I diagnose the real problem, build the thing that fixes it, and make sure it runs.

AltaPro AI is my software studio. It builds quoting and estimating engines, field-sales and door-knocking tools, back-office automation, and custom CRMs, dashboards and software; and runs the AltaPro AI School — four tracks, 38 lessons, and a built-in AI coach named Alta — practical training on putting AI to work in a real business.

Primarily service-based businesses in Canada — especially Edmonton and across Alberta — that do great work but lose to competitors who simply show up better. Unconventional Group has served 50+ businesses across Canada. The best fit is an owner with a business worth scaling who wants systems built and run, not just advice.

Edmonton, Alberta, Canada. I work with clients across Canada and serve the Edmonton and Alberta market directly.

Book a free first call. For AI systems, custom software, and automation, start with AltaPro AI. For marketing, ads, and web, start with Unconventional Group. Or just call 587-937-6948 — I pick up.

No Fluff. No Retainers You Don't Need.

Stop guessing.
Start building.

Whether it's AI software, automation, marketing, or web — the first call is free and the path forward will be clear.

Book a Free Call →
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