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What I Do

Four problems.
One builder.

You don't need four agencies fighting over budget and pointing fingers. I bridge AI, marketing, sales, and web so your entire growth engine runs as one connected system — diagnosed, built, and operated by the same person.

01

AI & Automation via AltaPro AI

If your team is buried in repetitive manual work, you have an operations problem. Through AltaPro AI, I build the AI agents and systems that quote the job, run the back office, and take the repetitive work off your team — and through the AI School, we teach your team to run it themselves.

  • Quoting & estimating engines (Quote Bots)
  • Field sales — door scoring & rep tracking
  • Back-office automation — dispatch, invoicing, collections
  • Custom CRMs & dashboards
  • AI training — the AltaPro AI School
02

Marketing & Brand

If your ideal clients don't know you exist — or don't trust what they see — you have a visibility problem. I fix it with sharp positioning, campaigns that convert, and a brand that commands attention and looks like it belongs at the top of your market.

  • Paid ads — Meta, Google, TikTok
  • Brand positioning & messaging
  • Content, SEO & AI visibility (AEO)
  • Funnel design & optimization
  • Creative direction & video
03

Sales Systems

Traffic means nothing if your pipeline leaks. I design and build the sales process, CRM setup, and outbound strategy that turns leads into paying clients — consistently, and without you chasing every follow-up by hand.

  • Sales process design & optimization
  • CRM setup & management
  • Outbound strategy & sequencing
  • Pipeline audits & rebuilds
  • Follow-up & nurture automation
04

Web & Conversion

Your website should be working while you sleep. I build high-converting sites and landing pages around a brand that earns trust in seconds — the kind of site that turns a click into a booked call.

  • High-converting websites
  • Landing pages, funnels & e-commerce
  • Brand identity & design system
  • Copywriting that sells
  • Speed, SEO & AEO built in

Which Door?

A studio,
and a marketing arm.

AltaPro AI is the software studio — the primary work. Unconventional Group is the marketing & growth arm. Same team; pick the door that fits your problem, or just book a call and I'll point you to the right one.

Software Studio · AI & Automation
AltaPro AI

The software studio: quoting & estimating engines, field-sales tools, back-office automation, and custom CRMs, dashboards & software — plus the AltaPro AI School for hands-on training.

altaproai.ca →
Marketing & Growth Arm
Unconventional Group

The marketing arm: websites, ad management, lead generation, funnels & CRO, AI visibility, and e-commerce growth — six services, one in-house team, for service businesses.

unconventionalgroup.ca →

The Method

How I work: diagnose, build, operate.

No drawn-out discovery phase. A clear path from "something's broken" to "it's running on its own."

01

Diagnose

We find the actual bottleneck — not the symptom you noticed, but the root cause draining your growth.

02

Design

I map the system that fixes it: the tools, the steps, the automations, and how they connect.

03

Build

I build it — brand, funnel, pipeline, automation, or site. Real, working, and yours to keep.

04

Operate

I run it and tune it until it works without me — then hand you a machine, not a maybe.

Fit Check

Who this is for.

We'll work well together if…

  • You run a real business that's worth scaling.
  • You want systems built and run — not just advice.
  • You're tired of juggling five vendors who don't talk.
  • You value speed and straight answers over billable hours.
  • You'd rather own a working machine than a slide deck.

Probably not a fit if…

  • You want the cheapest option, full stop.
  • You're looking for a strategy report to file away.
  • You're not ready to change how things run today.
  • You need someone to just take orders, not diagnose.
  • There's no real business to build the system around yet.

One Builder. Whole Growth Engine.

Bring me the problem.
I'll build the fix.

The first call is free, and you'll leave it knowing exactly what's broken and what it takes to fix it.

Book a Free Call →
Call Haruun Book a Call