Edmonton, Alberta
Built here.
Building for here.
I'm a business problem solver based in Edmonton — an Edmonton kid, really — and everything I've built has been for businesses like the ones I grew up around: contractors, movers, electricians, the shops down the block. People who do excellent work and still lose to competitors who simply show up better online.
I started in civic life — running for Edmonton City Council in Ward Papastew and organizing in my community — and I still show up for the people here. That instinct, solving real problems for real people, is what everything since has been built on.
Nobody handed me a playbook. I learned marketing by running real campaigns, sales by closing them, and AI by building systems that had to work — because a real business was counting on them. That hasn't changed: diagnose the real problem, build the fix, and stay until it runs.
Today I'm the founder of Unconventional Group Inc. and AltaPro AI. The primary work is AltaPro AI — my software studio, building quoting engines, back-office automation, custom CRMs and software, and the AltaPro AI School. Unconventional Group is the marketing & growth arm that feeds it. Different doors, same team, same standard.
If you've got a business worth scaling — let's talk.