About
Most businesses do great work and still lose to competitors who simply show up better. Closing that gap is what I do — and I've built one company, Unconventional Group Inc., with a team and three brands, to do it.
Edmonton, Alberta
Most businesses do great work and still lose to competitors who just show up better — with sharper marketing, smoother processes, and technology that makes them look twice the size they are.
That's the gap I built my career closing. It all runs under one company — Unconventional Group Inc. — which owns three brands and has a team behind the work. Through Unconventional Group, we build the full growth engine for service businesses — brand, marketing, web, and sales systems that actually convert. Through Bespoke Automations, we replace the manual, repetitive work that slows teams down with automations and AI that run without them. And through AltaPro AI, we build technology products designed to extend what's possible for modern businesses.
My lane is diagnosis and build. I don't hand you a report and walk away — my team and I find what's actually costing you, build the system that fixes it, and run it until it holds.
If you've got a business worth scaling — let's talk.
What I Run
Unconventional Group Inc. is the parent — it owns Bespoke Automations and AltaPro AI. I don't outsource the work I sell, and I don't do it alone: there's a team behind every brand.
The parent company and our flagship growth engine for service businesses: websites, social, ads, lead gen, funnels & sales systems. 50+ businesses served across Canada.
unconventionalgroup.ca →The AI infrastructure that runs your business while you scale — custom automations, AI agents & callers, and custom CRMs, live in 14 days.
bespokeautomations.ca →Technology products that turn emerging AI into tools businesses can actually use — extending what's possible for modern companies.
altaproai.ca →How I Operate
Anyone can point at a problem. I build the thing that fixes it and stay on the hook for whether it works.
Your business isn't a template. Everything I build is fitted to how you actually operate.
Sites in days, systems in weeks — without cutting the corners that matter.
One point of accountability — me — with a team behind it, so nothing falls through the cracks between vendors.
Most people sell you advice and leave. I take the problem on, build the system that fixes it, and stay until it runs on its own.
— Haruun Ali, The Operator
Let's Get to Work
The first call is free. Bring the problem — I'll tell you straight what it takes to fix it.
Book a Free Call →