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About

The operator
behind the work.

Most businesses do great work and still lose to competitors who simply show up better. Closing that gap is what I do — and I've built one company, Unconventional Group Inc., with a team and three brands, to do it.

Haruun Ali, Edmonton operator and founder
Founder & Operator

Edmonton, Alberta

I build the systems
businesses need to grow.

Most businesses do great work and still lose to competitors who just show up better — with sharper marketing, smoother processes, and technology that makes them look twice the size they are.

That's the gap I built my career closing. It all runs under one company — Unconventional Group Inc. — which owns three brands and has a team behind the work. Through Unconventional Group, we build the full growth engine for service businesses — brand, marketing, web, and sales systems that actually convert. Through Bespoke Automations, we replace the manual, repetitive work that slows teams down with automations and AI that run without them. And through AltaPro AI, we build technology products designed to extend what's possible for modern businesses.

My lane is diagnosis and build. I don't hand you a report and walk away — my team and I find what's actually costing you, build the system that fixes it, and run it until it holds.

If you've got a business worth scaling — let's talk.

Marketing Strategy Sales Systems Workflow Automation AI Agents Lead Generation Paid Media Web & Conversion Technology Products

What I Run

One company,
three brands.

Unconventional Group Inc. is the parent — it owns Bespoke Automations and AltaPro AI. I don't outsource the work I sell, and I don't do it alone: there's a team behind every brand.

Parent Company · Marketing · Sales · Brand
Unconventional Group Inc.

The parent company and our flagship growth engine for service businesses: websites, social, ads, lead gen, funnels & sales systems. 50+ businesses served across Canada.

unconventionalgroup.ca →
Owned by Unconventional Group Inc.
Bespoke Automations

The AI infrastructure that runs your business while you scale — custom automations, AI agents & callers, and custom CRMs, live in 14 days.

bespokeautomations.ca →
Owned by Unconventional Group Inc.
AltaPro AI

Technology products that turn emerging AI into tools businesses can actually use — extending what's possible for modern companies.

altaproai.ca →

How I Operate

The principles.

01

Build, don't advise

Anyone can point at a problem. I build the thing that fixes it and stay on the hook for whether it works.

02

Bespoke, not off-the-shelf

Your business isn't a template. Everything I build is fitted to how you actually operate.

03

Speed with substance

Sites in days, systems in weeks — without cutting the corners that matter.

04

Own the outcome

One point of accountability — me — with a team behind it, so nothing falls through the cracks between vendors.

Most people sell you advice and leave. I take the problem on, build the system that fixes it, and stay until it runs on its own.

— Haruun Ali, The Operator

Let's Get to Work

Got a business
worth scaling?

The first call is free. Bring the problem — I'll tell you straight what it takes to fix it.

Book a Free Call →