Edmonton, Alberta
Built here.
Building for here.
I'm from Edmonton, and the businesses we build for are the ones I grew up around — contractors, movers, caterers, electricians. Companies that are genuinely good at the actual work and are still running the whole operation out of a spreadsheet, a scheduler and a group chat nobody can search.
I learned marketing because clients needed leads. Sales because nobody else was going to close them. Software because a client had a problem no off-the-shelf tool solved and somebody had to build it. That last one stuck.
It's not just me anymore — there's a team behind every build. What hasn't changed is that we're still on the hook after it ships. If something we built stops working at seven in the morning, it's my phone that rings — which is a good reason to build it properly the first time.
AltaPro AI is where the work happens now: custom operational software for businesses with crews, jobs and paperwork. Unconventional Group is the marketing side, and it's still running. Same team behind both.
If your process has outgrown the tools holding it together, call me. We'll tell you whether software is the fix.